Wyld has has updated our Privacy Policy to protect your privacy. This details how we handle your personal information. Wyld carries out all handling of personal data in accordance with the Personal Data Act (PUL) and the EU's integrity legislation GDPR, replacing PUL from May 25, 2018. We have done our best to make the explanations short and easy to understand. Should you require further information, or if you have any questions, please contact us at


Company Name: Wyld AB 559112-2568 
Direct Contact: Bethany Newman
City: Stockholm, Sweden 
Phone: 0702353422


We collect information from you when you place an order with us. The information collected includes your name, email address, mobile number, address and the message you may write to us in the message box in the checkout. In connection with ordering, we also collect payment information for you as a customer.

Wyld also collects email addresses for those who request newsletters. You must actively specify that you want newsletters in connection with your purchase. The default choice is that you do not wish to receive a newsletter. You can also enter your email address for newsletters directly on Wyld's website without making a purchase.


When you shop with us, the personal information we collect is used for these purposes:

  • Order management information
  • To process orders and returns in our webshop
  • Communicate offers, product releases and news in the form of newsletters
  • SMS/email notifications of delivery status
  • To handle any problems with your delivery
  • For correspondence via questions and/or other information


Only Wyld owns the information collected on this site. We do NOT sell, trade, or otherwise transfer personally identifiable information to third parties. This does not include trusted third parties that help us drive our site or our company, with the requirement that these parties agree to keep the information confidential. Third parties, for example, are DHL who ships your order and therefore requires your address, email and mobile phone number in order to deliver in a timely, efficient way. It can also be Handelsbanken that receives your Swish payment or bankgiro payment when you choose either of these forms of payment. Paypal takes care of other forms of payment when you choose to pay via Paypal's service.

Our ecommerce site is hosted by Shopify Inc. Wyld's data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. You can read their privacy policy here

We believe it is necessary to share information in order to investigate, prevent or take action against illegal activities, suspicious fraud, situations that pose a potential risk to a person's physical security, breach of our terms of use or other occasions when the law so requires.


We have taken appropriate security measures to protect your information so that they it does not disappear, change or become subject to unauthorized access. The personal data that arises in connection with a purchase is saved on high-security servers and behind a firewall. No personal data is stored locally.


Personal data contained in completed purchases are saved for 7 years in accordance with the Accounting Act. After the 7th year all personal data will be deleted. Personal data contained in failed or canceled orders will be deleted within one month of creation. If faster deletion of a failed or canceled order is required, contact us at and we will take care of it immediately.


You are entitled to request information about your personal data that is processed in relationship to Wyld to the extent that your request is in an electronic format that is widely used. You also are entitled to transfer such data to another personal data controller. 

If you want to know more about your information, please contact us by email and we will reply as quickly as possible.


The email address you provided when signing up for the Wyld newsletter can be deleted at any time. If you no longer want to receive newsletters from us, you'll find information on how to unsubscribe at the end of each newsletter.


Wyld uses cookies according to the Electronic Communications Act, July 25, 2003. A cookie is a small text file stored on your computer that contains information to help the online store identify and track users. Cookies are available as session cookies and as cookies stored permanently on your computer. Upon your first visit to the web store, your browser will be assigned a session cookie that is unique and cannot be mixed up with browsers of other users. In order to use the online store, you should allow cookies in your browser. This type of cookie is only used to give you a better experience (e.g. to handle the goods in your shopping cart) and does not store any personal information about you. Cookies can be deleted.