Hello! I’m Beth Aponte, and Wyld is my creative studio. I’m a writer, artist, brand strategist, design professional, and mama of 3 boys.
Wyld began in 2016 as a product-based brand that aimed to honor connection rather than separation – to live more cyclically, in seasons and in sync with the natural world. Over time, it has evolved into a full-blown studio with many types of creative services and expressions.
In a nutshell…
Wyld is involved in projects that aim to improve our interaction with the world.
Wyld is mostly about communication, which can take many forms – from physical products to stories or films. From micro experiences to macro shifts in perception.
Wyld is not interested in regurgitated content creation or corporate jargon. Wyld is interested in asking deeper questions in order to find patterns and connections which might lead to new and better outcomes. In exploring edges and reaching out just beyond the familiar.
As much as possible, Wyld attempts to mimic the rhythms and cycles of nature, because nature is the most elegant and prolific creative force there is.
Along with my professional work, you’ll often find me out in the world, interacting with the land and waters, the old and young, the human and more-than-human relationships we’re all entangled with.
Welcome to the wyld!
Find Wyld elsewhere…
on Substack | on Instagram | on Pinterest | on Spotify
xx Beth